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Don't Stress.
You've Got Us 

We offer a full suite of creative services to elevate your brand. Our comprehensive branding covers everything from logo creation to brand guidelines, ensuring a consistent and memorable identity. We design stunning WIX websites that are user-friendly and optimized for performance, reflecting your brand’s personality and meeting your business objectives.

We enhance your social media presence with visually striking banners and create high-quality graphic designs for business materials, events, and custom art. Our motion graphics bring visuals to life. We design attention-grabbing banners for online and physical displays and creative swag items to boost brand visibility.

Our professionally designed PowerPoint templates make your presentations more effective, while custom Zoom backgrounds provide a polished look for virtual meetings. Our team is proficient in the Adobe Suite, including Photoshop, Illustrator, InDesign, and Premier Pro, and delivers top-quality work across various mediums. We combine creativity and technical expertise to help your business thrive and make a lasting impression.

  • Full-Service Branding

  • WIX Website Design

  • Social Media Banner Design

  • Graphic Design

  • Motion Graphic Design

  • Event Collateral Design

  • Swag Design

  • PPT Presentation Design

  • Zoom Background Design

  • Adobe Suite


It's Time to Elevate

Working with Sarah McArthur, the CEO of the Power of XYZ, on developing my website, I knew I was in good hands from the start with her attention to detail, immediate follow up, and savvy guiding questions to clarify my needs. What I didn’t know was how little I actually knew about my needs. Sarah and her team took me on an incredible journey to fully uncover the What, Why, and How of my personal brand. She did this by using a process called “The Dig® - founded by Erin Weed - to uncover my purpose and align my authentic self with my words and actions. The results from this process fueled her and her team’s branding, visuals, content, and conception of the entire website. I no longer fear whether my website will be what “I need” as the Power of XYZ has ensured that it is 100% my authentic voice.

Dr. Kate Webster


Creative Portfolio

PAVE Prevention

From inception to launch, we partnered with PAVE Prevention and still provide media services for their growing organization. From the beginning, we were there as partners in the process of taking a concept and visually building it into a respected, successful and professional brand. 


  • Consultation and media strategy to develop the brand identity, mission, and vision

  • Full-service branding, including logo design, color palette development, and typography

  • Print collateral design (business cards, letterhead, banners, conference materials, stage signs, certificates for trainees, course materials, and more)

  • Wix website build

  • Infographic development for both PAVE's processes and proprietary training materials

  • Podcast branding, editing, and production

  • Motion graphics

  • Graphic design for all events, webinars, training, and social media purposes

  • Video and audio editing and production for webinars

  • Photography

  • Conference support and event photography

The team at Power of XYZ has been a pleasure to work with.  Sarah is an amazing team leader.  She has a way of understanding what her clients need and relaying that information to her very capable team.  I told her my vision and they exceeded my expectations.  Michael understood my vision and produced some amazing logo options for me.  He gave me multiple ideas to work off of.  Once I chose my design, he decided to show me an additional more extensive color scheme that he felt would be a better fit for my marketing needs.  As soon as I saw it, I knew that it was the one!  It was simple, to the point and classy while having that pop.  He proceeded to help design other graphics, our food truck design, and our menu, along with numerous other things to help set us up for success. They have all shown me the importance of keeping my branding consistent so that my customers will recognize us. Their creativity and ability to execute so many different aspects of the marketing work make them a valuable resource.   Power of XYZ continues to provide us with ongoing support as we need it.  We are so glad we have found a team we trust to provide our business with the marketing resources we need!  

Heather Bennett

Coastal Chill Company Ice Cream

and Italian Ice

I have worked with Michael S. for several years, and my overall experience has been incredibly positive. He tends to deliver ahead of schedule and has a positive work and communication style. He is extremely reliable and responsive. He receives any requested changes or exploration with artwork openly and professionally, returning with a more robust iteration of the vision. I have come to trust his creative vision to continue to elevate our brand, which is evident in the number of compliments we receive from our colleagues and clients. He has elevated our organization's profile by developing our company's brand and many project campaigns, attracting more prominent clients. I confidently refer him to others and have used him for my projects. Hire him; you will be delighted. 

Jennifer Cusentino – Director of Operations, PAVE Prevention

Coastal Chill Co.

From discovery to strategy to creating their brand's visual identity, we brought this family-owned business to life. We developed the logo concept and dynamic color palette to ensure the vibrancy of this brand's image would stand up to their exceptional flavor profiles across the menu. 


  • Full-service branding, including logo design, color palette development and typography

  • Print collateral design (business cards, gift cards, banners, flyers, vinyl wrap for mobile food truck)

  • Digital 4k menu design for customer ordering as well as menu consultation for intuitive organization and ease of use

Dr. Kate Webster

Kate's collaboration began with The Dig®, purpose, personal growth, and mindset coaching. Through this process, we were able to identify the core principles that defines Dr. Kate's mission and fully conceptionlize it into her own truly authentic brand.​


  • The Dig® - Uncover Your Purpose

  • Full-service branding, including logo design, color palette development, and typography

  • Wix website custom build:


To further help changemakers bring their dreams into reality, we provide premium strategy, production, and photography  services.

It's your time to shine! 

"WOW! Working with Michael was amazing and I am looking forward to working with him again in the near future. He was very attentive to my needs and asked clarifying questions to provide me with the best deliverable that exceeded my expectations."

Richard S.

"Michael was absolutely fantastic to work with. He was extremely helpful with our project and took the lead to complete!! Again, would recommend!"

David B.

"Michael has been an absolute delight to work with, I am so pleased with his work! I will be working with him again in the future, I really found a diamond in the rough!"

John F.

"Michael did an amazing job! The quality of the work was top-notch, and he understood exactly what I wanted. Communication was clear and timely, and the project was completed ahead of schedule. Highly recommend!"

Jess R.

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