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What's Your Story?

We help changemakers bring their dreams into reality through strategy, innovation, and creativity.



Next Level:

Unleash Authenticity with Power of XYZ

Welcome to Power of XYZ, Inc., a next-level transformative strategy and creative solutions collaborative. Our team, led by Sarah E. McArthur and Michael Scott, is dedicated to guiding changemakers, individuals and organizations, to discover their potential and achieve their dreams. Our unique approach combines strategic planning, personalized coaching with full-service media and production to elevate visual excellence for a greater impact.


We are your partners in discovering your unique identity and creating a compelling brand presence. We are passionate about excellence and innovation. We leverage over 30 years of combined leadership and management experience to provide strategic planning, coaching, premium creative, and production services.


  • Excellence

  • Innovation

  • Resourcefulness

  • Discovery

  • Authenticity

  • Collaboration

  • Mutual Respect


We dedicate our work to a purpose-driven approach, where our primary goal is to harmonize our direction, skills, and expertise seamlessly with your mission, knowledge, and skills. By fostering this alignment, we create a collaborative and authentic partnership, working hand-in-hand to achieve meaningful and successful outcomes. Together, we unlock the full potential of collective capabilities, ensuring that each step we take is purposeful, empowering, and in tune with your vision. Through this shared journey, we pave the way for genuine and lasting achievements, positively impacting the world around us.


A Different Approach:

Strategy, Innovation, and Creativity

We know that building a personal brand, movement, or organization brand can be met with unexpected challenges; our goal is to help our partners build a sturdy foundation through strategy so that clarity can guide the path forward. Building a brand for impact with a sturdy foundation not only allows it to withstand the challenges that arise from change-making but also creates an opportunity to build innovative and forward-thinking infrastructure. Our vast strategy, design, and production skills allow us to help elevate your brand to visual excellence so that you can stand out, create significant impact, and move forward efficiently. 


Production Services: 

  • Event Production

  • Podcast Production

  • Photography - Event, Headshot, Creative

  • Event Videography for Live Streaming, Interviews, B-Roll

  • Post-Production Photo and Video Editing


  • Canon Flagship R5 Cameras for Photography

  • Sony FX3 for Videography

  • Sony A7siii for Live Streaming with Atomos Switcher

  • Professional Audio

  • Professional Lighting

Strategic Advisor Services:

  • The Dig® - Uncover Your Purpose

  • Strategic Roadmap Development - Create a Detailed Plan

  • Team Experience -Authentic Communication

  • Coaching - Professional, Mindset, and Growth

Creative Services:

  • Full-Service Branding

  • WIX Website Design

  • Social Media Banner Design

  • Graphic Design

  • Motion Graphic Design

  • Event Collateral Design

  • Swag Design

  • PPT Presentation Design

  • Zoom Background Design

  • Adobe Suite: Photoshop, Illustrator, InDesign, Premier Pro


What Our Partners Are Saying

Our partnership with Power of XYZ has been invaluable and a major contributor to our success. They have formulated a comprehensive plan that has garnered us attention on every social media outlet, and they have guided and supported us through every initiative.  Everything from our newsletter, podcast, webinars, press releases to organizing our Summit. We are grateful for this partnership! 

Arlene Limas OLY – CEO, PAVE Prevention

Working with Power of XYZ is always an absolute pleasure. Their performance as a company is not only delivered at a high standard of quality, but the humanity in their service is unparalleled. I not only know I'm in good hands when working with them, I feel it as well. Each and every one of their team members is someone I feel I can count on – not only to get the job done, but to share the story of ESD with the world and make our impact all the more powerful. For the creation of my website, I felt that my personal story was truly heard and transformed into an online reality.

Yehudit Zicklin-Sidikman - Personal Brand

I have enjoyed being a client of PXYZ. The collaborative nature of Sarah and her team us to look ahead and create projects that build into our sustainability strategy. We are able to set our own priorities and PXYZ delivers a work product that supports us, even as our strategy pivots. Additionally, PXYZ is committed to a quality work product. They will never put something forward without making sure every detail is on brand and easy on the eyes. 


Sarah is a true partner in that she shares her broad business knowledge and marketing expertise. She has years of experience in the non-profit sector and ensures that her support is not just that of an order-taker, but a true thought partner. 


Sarah Stephens - ESD Global Operation Manager 

When I signed up with Power of XYZ for a new website, I didn’t realize I would be getting so much more out of our collaboration. The Dig® with Sarah McArthur is a personal development process and it really opened my eyes to myself and how I operate in my professional and personal life. I can’t help but think of my “Dig word” when an issue comes up for me. I highly recommend the process for anyone who would like to get to know themselves better. Sarah is an active listener, empathetic person and highly intuitive. As a result of The Dig, the team at Power of XYZ created a beautiful website that reflected me and my values. Overall, they were a pleasure to work with!

Stephanie Cyr – Personal Brand

As a fellow entrepreneur, Sarah showed tireless daily commitment and could see the macro/long range picture of the future for her Power of XYZ clients. Sarah and I worked extremely hard on projects but also made time to add fun and creative play, which created a positive working relationship and environment for everyone involved. Sarah has an acute sense of the needs for a particular project/situation. Sarah can apply her strong business acumen and marketing sensibilities to various industries. We still work on projects together because I trust her and deeply respect her work ethic. She is intelligent, creative, and fearless and comes with a wealth of knowledge, experience, and talent. She's personable and grounded, and her interests are broad, diverse but also current, and relevant. Sarah has a gift for negotiations and, more importantly, handles situations with organization, clear communication, integrity, empathy, and charm, where she can smooth over difficult situations (and personalities) and find solutions to quickly and respectfully handle even the most complex and stressful situations. 

Jennifer Cusentino - Director of Operations and Business Development, PAVE Prevention, Inc. 

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